Market Research & Setting a Marketing Strategy


This last step in our startup process is all about getting the word out about your business so customers come through your door (or perhaps to your homepage).

First and foremost, you’ll need to study up on your target audience to develop a marketing message that will resonate with them.

Once you’ve got a grasp of how to best express the “special sauce” of what you offer, make sure you maintain that message consistently throughout your marketing efforts. It should be reinforced repeatedly to build on your brand identity and to give people a clear reason to be interested in your business.

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